Who Needs Photoshop When You’ve Got The Beauty Blender?

For all intents and purposes, it is a pink, egg-shaped sponge. All the pro makeup artists and gurus are using it on some of your favorite celebrities, and a faithful following of makeup users are swearing by it. The Beauty Blender is claimed to give your makeup a flawless, airbrushed finish, and online reviewers don’t seem at all let down by this claim. This ground-breaking sponge has taken the beauty world by storm, having received a Best of Beauty award from Allure magazine, as well as features in several other notable publications. So what is all the buzz about?

For starters, the Beauty Blender is non-latex and hypoallergenic, a plus for all. It’s unique egg-shaped design allows for you to easily apply to tricky areas like around the eye and nose by applying the small end to the tiny crooks, and using the big end for the bigger surface areas (i.e. cheeks, forehead, and chin). Like most sponge applicators, this one can absorb a bit of the makeup when dry, so if you are using any kind of liquid or creme, you’ll want to moisten the sponge as directed. It has low density, which means it is much softer than most of its competing makeup sponges, and when dampened, it is described as downright fluffy. Because the sponge is damp during application, instead of soaking up the product it evenly distributes as you lightly tap the sponge in a stippling motion over your face. A noted benefit is that when applying foundation over concealer, it perfectly blends rather than remove some of the concealer’s coverage, as sometimes happens when using brushes or your fingers.

The results? Expertly applied makeup. Walking out of your house every morning looking as though you’ve got Kim Kardashian’s personal makeup artist living with you. The masses have spoken, and the unanimous decision is that this is the must-have tool for a miraculously professional-looking finish. And this miracle worker will soon be added to the shelves here at SOHO Lashes, so be on the lookout for the perfect spongey pink addition to your makeup bag!

-Olivia C.

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