Style Essentials: Back-To-School Staples

For most of our college girls, school is already back in session. And for our younger beauty lovers, school is just around the corner! Just like with every big event, season, or holiday, the start of school brings new trends and its own set of must-haves. We decided to share with you our own list of back-to-school style essentials in makeup, skincare, hair, and fashion! Hair: Banana ClipsI know more than anyone how hard it can be to get up early for that first-thing-in-the-morning class. Often … [Read more...]

SOHO Lashes Loves The Beauty Blender Pro!

 Everyone is familiar with this image. The classic pink sponge. A SOHO Lashes favorite! The original pink Beauty Blender is popular among makeup artists and it's not uncommon to see countless pink sponges glittering the makeup tables for red carpet events and fashion shows. Or at least, that's what you used to see.   Not too long ago, the creators of Beauty Blender decided that it was time for something new: They've come out with black and white versions of the classic sponge, … [Read more...]

SOHO Lashes Attends Morlina Events’ “A Bridal Affair”!

This past Sunday SOHO Lashes participated in A Bridal Affair at Oceanaire Resort Hotel, hosted by Morlina Events! One of our amazing makeup artists did airbrushed bridal makeup on the models for the show, and we even gave away a complementary wedding day makeup airbrush application to one lucky bride in the audience! The show was such a blast we wanted to share the greatness with you! We hope you enjoy the sights on our blog as much as we did in person! And remember to … [Read more...]

Eyelash Extensions Are Not Clusters!

You know what really grinds my gears? When salons advertise their cluster lash service as "individuals" or "eyelash extensions"! It confuses consumers and gives them false expectations when they come into SOHO Lashes. Before I go on, allow me to explain the cluster lash to you. Cluster lash application takes anywhere from 20 to 45 minutes, and prices range from $20-$40 on average. It's important to note that there is nothing "individual" about a cluster lash.  Clusters consist of anywhere … [Read more...]

Meanderings of a Beauty Newbie

Allow me to set the scene for you. You're driving down Greenbrier Parkway, completely overwhelmed on either side of you by all the shopping opportunities. To your left, Greenbrier Mall, standing proud and tall in all its glory, flanked by popular and delicious chain restaurants to curb your appetite after a busy day of retail therapy. To your right, a whopping total of three shopping centers containing more restaurants, boutiques, department stores, tech stores, a collection of newly constructed … [Read more...]