Style Essentials: Back-To-School Staples

For most of our college girls, school is already back in session. And for our younger beauty lovers, school is just around the corner! Just like with every big event, season, or holiday, the start of school brings new trends and its own set of must-haves. We decided to share with you our own list of back-to-school style essentials in makeup, skincare, hair, and fashion! Hair: Banana ClipsI know more than anyone how hard it can be to get up early for that first-thing-in-the-morning class. Often … [Read more...]

SOHO Lashes Look Book: Kristin

We recently had the pleasure of doing a makeover on Kristin, pictured below, and wanted to share with you the step-by-step process of creating her makeup look!     Kristin naturally has amazing skin, due to her faithful skincare routine that leaves her with a smooth, texture-free canvas. In spite of this, her skin was a little on the dry side, so we decided to give it the extra hydration it was craving with the Mario Badescu Moisture Magnet with SPF 17. (FYI: With the sun … [Read more...]

5 Ways To Protect Your Skin In The Heat

Sun rays and dry spells and heat, oh my! The summer can be a deadly time for your skin, and this summer is proving to be a scorcher! We've past the halfway point and we're heading for the home stretch to autumn, but it's not over yet! August may just be the hottest month of all, and you want to do everything you can to protect your delicate skin in these harsh conditions! 1: Moisturize, moisturize, moisturize!! Especially if you live in a naturally dry area (West Coast, we're looking at … [Read more...]

Skincare First, Makeup Second

Acne. Acne scars. Regular scars. Dryness. Flakiness. Wrinkles. Enlarged pores. Sun spots. The list of skin problems that women have come to us with in the hopes that they'll be fixed by makeup is endless. Any fellow makeup artist can certainly sympathize. While we do what we can, there is only so much to be done for certain texture problems. So to all consumers looking for miracles at a makeup counter, here's the harsh reality: it's just not going to happen. Makeup is only meant to enhance … [Read more...]