Style Essentials: Back-To-School Staples

For most of our college girls, school is already back in session. And for our younger beauty lovers, school is just around the corner! Just like with every big event, season, or holiday, the start of school brings new trends and its own set of must-haves. We decided to share with you our own list of back-to-school style essentials in makeup, skincare, hair, and fashion! Hair: Banana ClipsI know more than anyone how hard it can be to get up early for that first-thing-in-the-morning class. Often … [Read more...]

Chapstick: The Vicious Cycle

'Tis the season to be constantly in need of your chap stick! Winter is definitely showing its true colors lately, and the importance of keeping our skin moisturized to battle the dry, windy, and bitter outside environment is at an all-time high! Given that the first place dry skin shows is usually the lips, it's no surprise that chap stick has become such a necessity! Some chap stick addicts hold their chap stick to almost as high an importance as their cellphones-- always on hand, and being … [Read more...]

The Low-Down on Skincare: A Professional’s View

These days, with the power of the internet, almost anything can be found with the touch off your fingertips. Countless knowledge databases are accessible from your home. But among the reservoirs of useful knowledge, you are bound to find some swamps full of junk and myths. So when it comes to skincare, what sources can you trust? With so many myths and questionable articles online, we decided to go to the most trustworthy source on skincare: an esthetician! An esthetician, somewhat akin to a … [Read more...]

5 Ways To Protect Your Skin In The Heat

Sun rays and dry spells and heat, oh my! The summer can be a deadly time for your skin, and this summer is proving to be a scorcher! We've past the halfway point and we're heading for the home stretch to autumn, but it's not over yet! August may just be the hottest month of all, and you want to do everything you can to protect your delicate skin in these harsh conditions! 1: Moisturize, moisturize, moisturize!! Especially if you live in a naturally dry area (West Coast, we're looking at … [Read more...]

Skincare First, Makeup Second

Acne. Acne scars. Regular scars. Dryness. Flakiness. Wrinkles. Enlarged pores. Sun spots. The list of skin problems that women have come to us with in the hopes that they'll be fixed by makeup is endless. Any fellow makeup artist can certainly sympathize. While we do what we can, there is only so much to be done for certain texture problems. So to all consumers looking for miracles at a makeup counter, here's the harsh reality: it's just not going to happen. Makeup is only meant to enhance … [Read more...]

Glam Glow, Hollywood’s Magic Mud

You may have heard about it. There's a good chance one of your favorite celebrities uses it. It may even be sitting on the counter top of your hotel room's bathroom, depending on where you're lodging. Glam Glow Mud Masks have been sweeping the nation as a top beauty must-have. And once the SOHO Ladies got wind of it, we had to see what the buzz was all about. Now one can admit that, at first glance, it seems a bit gimmicky. The accompanying brochure for the product is embossed with bold, … [Read more...]

A Night Out With SOHO: Evening Looks for Valentine’s Day

Whether it's an I-Hate-Men party, a steamy evening with your beau, or a celebration of love amongst friends, you'll want to look your best for the occasion! One of the Makeup artists at SOHO Lashes decided to create two versatile evening looks for any skin tone to shine for any event! Read on to see products used, as well as key tricks used in the process of creating these flawless evening looks! First up is skincare. We used Stila's 5-step cleansing kit, complete with a gentle cleanser, … [Read more...]